Responsibilities:

• Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring
• Formulate specific brand strategies and business/marketing plans consistent with overall category strategies
• Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary
• Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline
• Monitor the market with the specific attention on product’s distribution, display, off-take, pricing, product’s condition, to propose appropriate corrective measures
• Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary
• Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company’s objectives & resources, to serve the market need
• Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements
• Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives

Qualification:

• At least Bachelor’s degree in Marketing, Business Administration or other related fields
• At least 5 year experience in marketing of FMCG or consumers products. Beverage must prefer
• Excellent command of English.
• Flexible, Continuous improvement, Work under pressure and can Do Attitude