web analytics
FMCG & Retail
09 May 2018
Job Opportunity : Consumer Insights Manager(170K)
Position
Consumer Insights Manager(170K)
Our Client
A leading international consumer goods company

Responsibilities :

  •  Serve as the consumer “navigator” by providing thought partnership with trade marketing and providing a holistic view of the consumer by category/customer
  • Communicate and embed learning to increase the impact of insights into action by making them relevant to the Sales/Customer strategy
  •  Provide analysis base on insights to support Sales in strategic plans and annual operating plan.
  •  Monitor and track brand/pack/price/distribution performance for all channel
  •  Provide the evaluation of promotions towards the objectives and provide insight based recommendation
  •  Add value to knowledge sharing by connecting the dots about the customer to show cumulative knowledge
  •  Support business unit on research and led local research when required
  •  Research agency management and manage project within approved budget

Qualifications:

  • Bachelor or Master in marketing, business, or related fields
  • Over 3 years of proven experience in insights and or research fields (Tracking and Quantitative skills)
  • Strong analytical, presentation, and communications skills