Responsibilities :

•  Implement Market Research Tools in order to build the knowledge base to support internal stakeholders to understand deeply about consumers
•  Conduct competitive and customer analysis to support business with relevant insights
•  Work together with the Brand Builders in the validation process of hypothesis, concepts & communication (e.g. Big Idea Testing, pre-testing, STM, I&R concept testing) that support the decision making process
•  Track & Measure all indicators that explain the Brand Health and Performance among its target and support the measurement of the ROI
•  Help Brand Builders to discover the Core Insight of the target by developing robust consumer and shopper portraits
•  Leadership and people development
•  Coordinate and Guarantee that the guidelines and standards are applied in the product testing
•  Support in driving business performance such as monthly market share tracking, MBS, ICP, MBP

Qualifications:

•  At least 5 year experience in market research
•  Excellent understanding & application of consumer research methodologies
•  Demonstrated ability to add value to research process, translating consumer insights into implications
•  Excellent communicator – championing insights whilst working in a team