web analytics
Pharmaceutical & Medical Services
17 Apr 2018
Job Opportunity : Marketing Manager – Consumer Healthcare (170K)
Position
Marketing Manager – Consumer Healthcare (170K)
Our Client
A leading global healthcare company

Responsibilities :

  •  Prepare and develop marketing objectives, strategies, advertising and promotion and ensure their execution.
  •  Evaluate the practicality and potential of new products and market development.
  •  Analyzes and defines customers and market requirements and trends.
  •  Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
  •  Develop annual sales volume and profit forecasts, pricing and expense budgets. Forecast product requirements, identify potential supply issues, and develop contingency plans.
  •  Achieve sales, margin and market share annual goals for the assigned products.
  •  Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.
  •  Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
  •  Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
  •  Provide direction to develop Product Specialist.
  •  Review complaints and suggestions relating to assigned products.
  •  Analyze and report market intelligence in a correct and timely manner.
  •  Ensure all business activities comply with the WHO code, Thai code, relevant Acts, legal demands, company’s code of conduct and ethical standards.