web analytics
Marketing, Public Relations and Government Affairs
14 Dec 2017
Job Opportunity : CRM Analyst (80K)
CRM Analyst (80K)
Our Client
One Of Leading International Consumer Goods company

Responsibilities :

  •  Develop market CRM activities plan for both B2C & B2B with aim to build loyalty & drive consumption, taking into account International strategy & guidelines
  •  Leverage on customer insights from data analyses and post evaluations and make recommendations
  •  Identify customers most at risk of attrition and initiate programs to win them back
  •  Optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
  •  Initiate and organize mini surveys for deeper customer insights on CRM related topics
  •  Interpret data to gain deeper understanding of our customers to develop customer-led insights
  •  Identification of key trends and criteria that influence customer behavior like consumption and loyalty


  •  Bachelor Degree in related field
  •  2-3 years’ experience in data analysis related to customer relationship building activities
  •  Very good knowledge of SAS or SPSS a must. Knowledge of Cognos Impromptu an asset
  • Analytical experience using software tools in a business oriented environment
  •  Good English proficiency