Responsibilities :

Product Innovation and Renovation

•  Lead new product development team for assigned product categories
• Involve in all steps of new product development including idea generation, assessment, development, testing and commercial launch
•  Work closely with corporate R&D, Local R&D, QA, Production, Purchasing, Technical team, Sales and external industry professionals

​Branding

•  Be a brand champion; Generate innovative ideas to promote brand and products, Ensure brand consistency through all marketing channels.
•  In-depth understanding of the company's current product and future concept.
•  Translate into strong and consistent Brand Value, Brand Identity to align with Brand positioning in the market including;

1. Intuitive brand architecture;
2. Strong name and icon;
3. Tagline that reinforces brand promise.

• Initiative and improve marketing and communication materials to develop brand premium position.
•  Work closely with other departments such as Operation and R&D to consult on packaging and product as it relates to branding.​

Planning & Implementation with strong creative, analytical and organizational skills

•  Be a brand ownership and provide the vision, mission, goals and strategies to match the market situation in any circumstances.
•  Brainstorm to develop company’s marketing plan and brand plan.
• Brainstorm new and innovative growth strategies.
•  Translate brand strategies into brand plans, brand positioning and go-to-market strategies
•  Plan and implement all marketing effort to support sales team in order to help achieve the company goal together and react to the market study.
•  Planning, developing and implement product strategy included new product launching strategy to support sales.
•  Set pricing strategy and implement to the market.
•  Planning and create trade promotion to support channel distribution.
•  Screen sales request on promotion before getting approval and evaluate the action.
•  Co-ordinate within marketing team and external parties (if needed) to produce marketing material.
•  Budget management skill and proficiency to control marketing expense.
•  Present and communicate to all related parties to get clear understanding in every action, ex. Present in monthly sales meeting.
• Input into corporate website and digital media

Market and analysis

•  Forecast and monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
•  Good understand targeted end-users, shoppers, retailers and construction industry professionals.
•  Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
•  Monitor product distribution and consumer reactions.
•  Analyze competitor movement in term of product, pricing and promotion.
•  Market visit to identify the business opportunity and present new product to customers.
•  Use customer feedback to ensure client satisfaction.
•  Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
•  Support data analysis and report.

Packaging

•  Lead packaging development by co-operating with Graphic Designer and other related parties to ensure that all necessary process is done and completed.
•  Communicate the changes to related parties.

Ad-hoc project (link to Ultimate Objective)

• Other project initiatives.

Qualifications:

• BS in Engineering (prefer civil, structural, chemical, architecture)
•  MBA or Master’s degree in business area
•  10 years of work experience, with 5 years in Marketing or Technical Sales
•  Good oral and written communication in English and Thai