web analytics
Marketing, Public Relations and Government Affairs
28 Jun 2017
Job Opportunity : Strategic Marketing Manager (Attractive Salary)
Position
Strategic Marketing Manager
Our Client
One of the world’s largest global companies in agriculture and food processing business
Location
Bangkok
Report to
APAC Strategic Marketing Lead

Responsibilities

Strategic Marketing

  • Develop and implement strategic marketing plans for customer opportunities identified in the strategy work.
  • Establish a formal portfolio and innovation pipeline (offerings & capabilities) from global and local innovation to deliver the strategy.
  • Ensure robust execution, utilizing Customer Focused Development (CFD) which includes project leadership, defining the business case, developing offerings and capabilities, clarifying required resources to compete, and achieving business goals. 
  • Customer Focus - Lead and proactively update customer segmentation and customer unmet needs to ensure the business remains relevant and is perceived as better than the competition in target customer segments. Act as the business tag to one or several key customers.

Business Results & Intelligence

  • Conduct rigorous business cases focused on delivering customer benefits for new offerings.
  • Lead Annual Business planning for the New Product Services and Solutions (NPSS) budget in the assigned species or segments. Cohesively work with sales leaders to measure and manage effective product portfolios and NPSS’ that deliver value to the customer and to company. Proactively measure and monitor performance and identify corrective actions.
  • Demonstrate the ability to successfully turn easy to implement strategic customer focused plans into financial results for the business, by focusing on enhancing perceived value by target customer segments and developing a value based pricing culture and capabilities.
  • Be responsible for gathering and analyzing business and competitive intelligence to act on decisions to strengthen the business.

Tactical Marketing

  • Lead the tactical marketing plans for the business with respect to developing the offering defined in strategic marketing plans (people, positioning, product, pricing, packaging, place, promotion)  while closely partnering with technology teams as well as commercial teams across the region to deliver the financial results.

Tactical Marketing

  • Lead the tactical marketing plans for the business with respect to developing the offering defined in strategic marketing plans (people, positioning, product, pricing, packaging, place, promotion)  while closely partnering with technology teams as well as commercial teams across the region to deliver the financial results.

Talent & Capabilities

  • Develop marketing capabilities along with identifying skills required to serve the target customer segments.
  • Be actively engaged in the recruiting, hiring, coaching, supervising, and developing of marketing staff for the animal nutrition business.

Collaboration

  • Partner with other marketing leaders and technology leaders across Animal Nutrition (Strategic Marketing Managers, global SMT teams), and within organization.  
  • Build relationships, establishing a proven track record in serving the business, drafting best practices, gaining insight on new opportunities, and providing the ‘voice of the customer’.

Qualifications

  • Bachelor’s degree in an agricultural or business discipline or equivalent experience in business.
  • Minimum 8 to 10 years of working experience. 3+ years strategic/tactical marketing experience, developing a go to market strategy, leveraging customer insight
  • Experience in growing a business
  • Experience and proven success in strategic marketing expertise, along with leading strategic projects to impact the business financial results
  • Experience in fiduciary responsibility, including budgets, expenses, or pricing
  • Culture awareness and experience of diversity
  • Ability to communicate well in English (written, verbal)
  • Committed to regional business travel of 40-50% of time