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Marketing, Public Relations and Government Affairs
28 Jun 2017
Job Opportunity : Marketing Director (200K)
Position
Marketing Director
Our Client
One of the Leading International Consumer Electronics Company
Location
Bangkok
Report to
GM Country Thailand

Responsibilities

  • Areas of responsibility
    • Brand communication management
    • Campaign Management across touch points
    • Digital / E-commerce
    • Media Relations
    • PR / CSR / Events
  • Adaption and activation of the East Asia (Ea) Integrated Marketing Activity Plan (IMAP) for Thailand
  • Ensure execution of any initiatives is complied with brand communication strategy and effectively exposed to target audience
  • Development of key marketing and channel initiatives in collaboration with Trade Marketing and Sales Thailand
  • Management and allocation of the Thailand marketing budget
  • Setting metrics and KPIs on key initiatives e.g. brand health, promotions and evaluating return on investment
  • Relationship management with key stakeholders e.g. press, bloggers, large customers and other companies/public organizations
  • Track monthly PR metrics, press releases, social media etc
  • Media planning
  • Best practice sharing with other countries in EA
  • Work with advertising and media agencies to develop media and execution plan
  • Ensure outstanding impact of the brand on the shop floor
  • Continuously analyzing market trends and developments that will maximize  impact in delivering the commercial strategy
  • Maintain and develop the Marketing organization in terms of headcount, skills, and team work
  • Management of a cross functional Marketing team whilst working in partnership with other functions in a matrix organization

Qualifications

  • 10+ years’ experience in Marketing at consumer focused companies (FMCG, consumer electronics, etc)
  • Experienced in managing premium brands
  • Experience driving integrated marketing initiatives & managing cross-functional teams
  • Experience in a matrix organization and international experience is highly desirable