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FMCG & Retail
23 May 2017
Job Opportunity : Senior Product Manager - Skin Care (150K)
Position
Senior Product Manager - Skin Care
Our Client
One of the Leading International FMCG Company
Location
Bangkok
Report to
Marketing Manager

Responsibilities

  • Lead marketing strategy, NPD direction, concept and execution plan so as to drive sales & market share, and uplift brand equity
  • Responsible in all ATL & BTL activities (TVC, Print, Activation, Digital & PR, POSM) to ensure all the execution is implemented effectively according to marketing plan
  • Lead cross-functions to implement integrated campaign, align priorities for each category so as to ensure the implementation at store level is implemented according to brand direction.
  • Responsible for Bottom line to deliver profitable result, and ensure A&P is effectively spent.
  • Responsible in media plan & post analysis to ensure the effective reach & media spending.
  • Responsible for total demand forecast together with SC and Sales, especially for NPDs, to ensure achieving sales target, and minimize OOS & write-off.
  • Lead training team to develop competitive & practical training module & ensure all the training implemented effectively according to brand direction.
  • Leading, coaching, develop competency and build marketing team engagement for better team performance and initiate adequate measures.

Qualifications

  • Bachelor or Master Degree in Marketing, Business Administration or related fields.
  • At least 5 years experiences in marketing field both above the line and below the line activities of FMCG business.
  • Good command in English both spoken and written.
  • Strong in MS Office and AC Neilsen.