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Marketing, Public Relations and Government Affairs
21 Mar 2017
Job Opportunity : New Market Assistant Manager (Marketing Field) (80K - 100K)
Position
New Market Assistant Manager (Marketing Field)
Our Client
A Leading and International Lubricant Company
Location
Bangkok
Report to
Workshop Manager ASEAN

Responsibilities

This position is accountable for supporting growth agenda in new markets such as Myanmar, Laos, Cambodia and big cities in Thailand.

Key role is to implement marketing offers for the assigned countries based on the agreed country strategy & plan while work closely with the countries, Cluster Brand & Communication and Cluster Channel teams.

  • Find opportunities in the new markets (Myanmar, Laos and Cambodia) and provide inputs to cluster and global teams for offer development.
  • Lead marketing projects to support Thailand acceleration growth agenda such as Micro Marketing program, Mechanic CRM, B2C Specialties Products.
  • Execute marketing program in the markets in order to help deliver volume, turnover and gross margin targets.
  • Define KPIs and tracking system, monitor progress of initiatives vs agreed KPIs.
  • Work closely with country sales and marketing teams under advisory of Country Activation Manager – Thailand and ASEAN Workshop Manager.

Qualifications

  • University degree in Marketing or equivalent experience
  • At least 5 year experience in marketing area from FMCG, or auto related industries
  • Experience in B2C marketing activation
  • Experience in disciplined marketing campaign execution
  • Experience of working with agencies across multiple channels and countries
  • Experience of working in a matrix organization
  • Lubricants experience desirable
  • Strong interpersonal and communication skills