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Top Executives
24 Apr 2014
Jobs Opportunity : Marketing Director (200K - 300K)
Position
Marketing Director
Our Client
A leading car manufacturer
Location
Bangkok
Report to
VP of Sales & Marketing and Customer Care
Successful

Responsibilities:

  • Build the brand measured through improving awareness and creating positive consideration and can support sales team in mission of growing marketing share as target.
  • Supervise the team responsible for marketing function for Thailand.  It covers product planning, marketing communications, marketing services, digital marketing event and market analysis.
  • Endorse new product and accessories programs. Include price positioning, volume, and model specifications,
  • Monitor industry and competitor movements
  • Creating strategies to successfully launch new models
  • Optimize advertising spent.  Have a share of heart greater than share of voice
  • Be industry leader in digital marketing and CRM
  • Successfully execute key events like the 2 annual motor shows
  • Ensure brand messages are aligned with global brand direction
  • Execute tactical communication campaigns to generate showroom traffic
  • Support dealers in local communication and local events

Qualifications:

  • Extensive product and marketing communication knowledge.
  • Good Thai automotive industry knowledge.
  • Experienced with successfully launch of a major product program in a market with strong brand management experience with award winning marketing campaigns.

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