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Banking, Insurance and Consulting
19 Feb 2014
Jobs Opportunity : Head of Customer Acquisition – AVP (100K - 130K)
Head of Customer Acquisition – AVP (100K - 130K)
Our Client
Subsidiary of one of the top 5 consumer banks in Thailand
Central Bangkok
Report to
SVP – Marketing


  • Lead the development of customer acquisition marketing strategy and plan across all channels for credit card and personal loan products.
  • Responsible for delivering the annual customer acquisition booking of Client Credit Card
  • Work closely with relevant internal units (Sales, CRM, Pricing, and Risk team) and partners for lead selection criteria.
  • Management and motivate internal and external Telesales teams to achieve target.
  • Regular liaison with NA and Risk team for policy update, deviation, underwriting processes in order to improve new customer approval rate.
  • Project management and operational tasks as requested to simplify application processes of new customers
  • Measure and monitor program implementation both pre and post launch
  • Manage marketing expenses within the budget
  • Ensure marketing programs comply with legal & compliance, group policies, included BOT regulations, and branding guidelines
  • Customer inquiry & complaint handling


  • Bachelor degree in Business Administration, Marketing, Economics or related fields
  • Minimum 10 years’ experience in Credit card or Consumer Financial Product
  • Strong logical & interpersonal skill
  • Able to lead and manage Telesales team
  • Fast Learning & Can-do attitude
  • Able to work under pressure and delivery on timeline

Good command of English and Presentation