Responsibilities:

Franchise Opportunity Marketing

• Prepare and execute the marketing strategy for Company’s’ franchisee opportunity: attracting newer franchisees.
• Develop the budget for franchise development. Monitor and ensure that budgets are met.

 Franchisee Identification, Selection and Development

• Identify and research potential markets to launch new franchisee and advise CEO/Board of new opportunities.
• Identify and locate potential franchisee in the selected markets: discovering and exploring opportunities.
• Screen potential franchisee by analyzing investment requirements, franchisee’s potential, and financials, franchisee experience and vision.
• Finalize the deal with franchisee by negotiating terms and conditions of each franchisee agreement
• Responsible for the launch and development of the franchisee as per the agreed terms and conditions.

 Franchisee Management                                                          

• Assist in the development of Franchise Business Plans
• Ensure the financial performance and revenue targets of the franchisee is achieved through analysis of its Profit & Loss and KPIs.
• Work as point of contact between the franchisee and the franchisor and ensure that any issues/concerns are aptly and timely addressed.
• Support the day-to-day management of franchise. Advice and support franchisees with all areas of their business including: store standards, stock management, customer relationship, staffing and recruitment, finances and payments, cost control, expansion.
• Ensure franchisor suggested systems/ processes are deployed & practiced in the franchisee.
• Develop sales and marketing tools, work out on sales promotional activities to support the franchisees.
• Ensure that Company’s brand is communicated and maintained in all franchisee communications and marketing activities.
• Ensure that the franchisee is in compliance with legal and statutory policies and procedures
• Franchise legal responsibilities – ensure franchise agreement renewals, fee/ payment collection, and keeping franchise agreements up to date with current legislation.

 Franchisee Training & Development

• Develop the training program for the franchisee.
• Conduct the training as per the program.
• Ensure that franchisee and its staff are trained enough to provide the service experience in line with Company’s customer policies

Qualification:

• Male or Female, Thai Nationality
• Fluent in communicating and presenting in English.
• Bachelor or Master Degree in business/marketing related.
• At least 5 years working experience in Business Development or Franchise Management