FMCG & Retail
25 Mar 2019
Job Opportunity : Insights Analytic Manager (220K)
Position
Insights Analytic Manager (220K)
Our Client
A Leading International FMCG Company
Location
Bangkok
Responsibilities:
- Lead insights team for commercial supports in the scope of Consumer and Shopper insights for usage of insights in decision-making throughout the organization
- Provide analysis base on insights to support sales & marketing in strategic plans and AOPs
- Understands and interprets research methodologies and results to ensure timeline, accurate and effective insights as the basis for decision-making across core research disciplines of
- o Continuous data (e.g. retail audit, consumer panels and brand tracking)
- o Ad hoc consumer studies (Qualitative and Quantitative)
- o Secondary data source – published data and reports
- Serve as the shopper “navigator” by providing thought partnership with category, trade marketing and providing a holistic view of the shopper by category/customer
- Communicate and embed learning to increase the impact of shopper insights into action by making them relevant to the Sales/Customer strategy.
- Monitor and track brand/pack/price/distribution performance for all channel of distribution
- Provide the evaluation of promotions towards the objectives and provide insight based recommendation
- Add value to knowledge sharing by connecting the dots about the shopper and customer to show cumulative knowledge.
- Support shopper research and led local shopper research when required
- Research Agency Management and manage project within approved budget
Qualification:
- Bachelor or Master in business, or statistics or any related field
- Over 8 years of proven experience in research fields (Tracking, Quantitative and Qualitative research)
- Strong analytical and presentation skills
- Leadership skills, able to lead insights calendar for Thailand
- Excellent communicator
- Fluent English