Other
16 Nov 2018
Job Opportunity : Channel Development Lead (290K)
Position
Channel Development Lead (290K)
Our Client
A leading international consumer goods company
Location
Bangkok CBD Area
Responsibilities:
- Leading development of the Channel Development Strategy to achieve defined business objectives across all product categories
- Develop initiatives that support category growth in targeted priority geographies/ channel/ category of accounts
- Sign off all promotions and make them field ready for execution
- Establish communication tools & process summarizing initiatives to the field execution team after aligning with Marketing team
- Develop & drive new Sales & Trade marketing initiatives by channel
- Within the communication, provide examples of Best Practice and establish KPI’s for key initiatives
- Develop sell in decks, POS material, channel specific mechanics, and premiums if required for each type of activity
- Joint development with category team and delivery of new product development (NPD) plans
- Work along with Field Execution Manager to ensure all trade / consumer promotion plan are executed
- Support the TT & OT teams to develop IBP and AOP each year
- Work closely and support KA team (OT) to develop the JBP for all key customers Align MU Senior Management on investment in new initiatives, trade promotions& Key customer sales and profit objectives. Set clear performance objectives and measurement criterion.
- Leverage Strategic Innovations (Product / Packaging) to build a powerful Trade marketing plan that will create a stronger blueprint for growth
- Provide all support and information needed by Revenues/Trade spend Management Manager to support the development of Package/channel Pricing Strategy
- Work with Channel Heads and RSMs/ KAMs & make recommendations on pricing strategy by channel and SKU lines
- Responsible for management and monitoring of Trade Marketing Investments and initiatives execution
- To ensure compliance with all regulatory systems of the company.