Responsibilities:

• Manages the assigned brand(s) and ensures achievement of Annual sales, market share and profitability targets.
•  Develops the Annual Business Plan for each assigned brand; prepares the strategies and ensures proper execution of same; exercises sound decision-making in dealing with day to day business issues; reviews closely Financial Plans and tracks performance versus budgets, ensuring achievement of plans despite variances/ challenging operating environment;
•  Monitors the effectiveness and efficiency by which plans are implemented by utilizing a host of internal and external data, including market share reports, competitive data monitoring, sales performance as well as Brand Inventory and Offtake Tracking Data for each brand/business unit assigned
•  Identifies new product opportunities to grow the business and liaises with Category, Region, and counterparts in other countries in managing the new product development processes for bringing these new ideas to market;
•  Guides the extended brand team in the new product development process, following established company’s policies and way of working; 
•  Directs the activities of the advertising/media/design agencies to ensure that their efforts support the business’ strategies, especially in the areas of creative development, media and strategic planning
•  Drives the Annual Market Research program for the brand(s) assigned; works closely with the Marketing Manager and the Regional Market Research Manager in the execution of the Annual MR Plans and coordinates closely with the research agencies to ensure the timely implementation of the plans.
•  Monitors the Advertising and Promotional Spend for the assigned Brand(s) and recommends to the Marketing Manager the timely reallocation of resources for maximum business impact. Initiates system improvements within and in relation to the marketing functions that will translate to more efficient brand performance tracking.
•  Works closely with the Sales team and Trade marketing /Customer Marketing Team in the development of channel strategies in support of the various Effort Priorities of the brand (s) assigned.
•  Works closely with the Medical Marketing Manager in the development of Medical Marketing strategies for the assigned brand(s)
•  Champions the implementation of the Annual Quality Plan as it relates to the marketing function. 

Qualifications:

• At least Bachelor degree in science in Marketing/ Business Admin or Pharmaceutical Science.
•  At least 5 years’ experience in brand management, sales, trade market, market research, preferably related to OTC or FMCG industry.